Stop guessing what to post. Stop chasing trends that don't fit. The Recipe Book gives you a custom content system built around who you actually are — delivered every month.
Start your recipeMost businesses aren't struggling because they lack effort. They're struggling because they don't have a system — no clear identity, no strategy, no way to know what's working. So they post when they feel like it, copy what works for someone else, and wonder why nothing sticks.
No defined voice, no direction, nothing to build from. Every post feels like starting over.
Either you're staring at a blank screen or you have a hundred ideas with no way to know what actually fits.
Posting in bursts, disappearing for weeks. Inconsistency is the fastest way to lose an audience's trust.
What works for someone else's brand won't work for yours. Content that feels off-brand usually is.
The Recipe Book is a monthly subscription that builds your brand from the ground up and delivers a custom content strategy every single month. AI is the engine. Creative direction is the compass. Everything is built around who you actually are and what you can realistically produce.
Before anything is created, we learn your business — personality, voice, values, audience, and production resources. This becomes the foundation everything is built from.
Every month you get a full content calendar — what to post, when to post it, and why. Built around platform data, audience behavior, and your brand.
Every idea comes with a breakdown — why this format, what it does for the brand, and how to produce it. Adapted to whatever you're working with.
Fill out the intake form. We dig into who you are, who you're talking to, what you've tried, and what you have to work with. This becomes your brand foundation.
Every month we deliver your custom content strategy — ideas, formats, timing, and creation guidance. Everything you need to show up with intention.
Monthly performance reviews track what's working. The strategy adapts and sharpens. The longer we work together, the more dialed your content becomes.
You're running the business and trying to figure out social media at the same time. We take the strategy off your plate so you can focus on what you do best.
You've got some presence but no real system behind it. We build the structure that makes showing up every month feel effortless instead of overwhelming.
You're growing and need your content to keep up. We make sure your brand identity stays sharp and your strategy scales with you — not behind you.
No vague strategy decks. No recycled templates. Every delivery is built from your brand foundation and adapted to what you're actually producing that month.
A full month mapped out — what to post, which format, which platform, and when. Built around your schedule and production capacity.
Every post idea comes with a full brief — the hook, the format, the why, and exactly how to produce it with whatever equipment you have.
What hit, what missed, and what it means for next month. The strategy gets sharper the longer we work together.
12 posts / Instagram + TikTok
"Most businesses skip this one step — and it's costing them clients."
May 2026
+34% reach vs. prior month. Highest saves of the quarter. Audience wants more of this.
Consistent shares and profile visits. Strong signal for brand authority.
Low saves and comments. Pulling back — integrating offers inside value content instead.
Lean into education + behind-the-scenes. Soft-sell through story formats. Cut direct promo to 1 post.
A freelance social media manager runs $1,500 – $3,000 a month. The Recipe Book gives you the strategy, the direction, and the system — starting at $297.
For small businesses getting started. One to two platforms, phone-friendly production guidance, and a strategy built around what you actually have.
For established SMBs ready to get serious. Multi-platform, more content volume, and monthly performance reviews so you know exactly what's working.
For scaling brands with dedicated teams. Full multi-platform strategy, deeper analytics, and priority turnaround — at a fraction of agency rates.
Compare that to a freelance social media manager at $1,500 – $3,000/month or a full agency retainer at $3,000 – $8,000/month — with no guarantee of a strategy built around your brand.
If something's not answered here, reach out directly. No sales call required — just a real answer.
AI is the engine — creative direction is the compass. The strategy is built around your brand foundation, your Instagram data, and your competitor landscape. The ideas are original to you, not generic templates pulled from a library. You still create and post it. We give you exactly what to make and why.
A full content calendar (12 posts mapped across the month), a breakdown for every post idea — format, hook, production notes, caption starters — and a performance review that tracks what hit, what missed, and what that means for next month. Everything delivered to your dashboard, ready to go.
A social media manager typically handles execution — posting, responding, managing. The Recipe Book is strategy and direction. You still control what goes out. The difference is you're no longer guessing what to make — you have a system built around your brand that gets sharper every month. And it starts at $297 vs. $1,500–3,000 for a freelancer.
That's exactly who this is built for. A strong content strategy matters more when you're building from scratch — it means every post is working toward something, not just filling the grid. The sooner you have a real system, the faster you grow with intention.
Your brand voice is baked into the strategy from day one — it's one of the first things we capture in your intake. If something doesn't feel right after the first delivery, reach out. The goal is a strategy that genuinely reflects who you are, not a generic brand playbook with your logo on it.
Yes. No contracts, no lock-in. Cancel before your next billing date and you won't be charged again. That said, the strategy gets meaningfully sharper after 2–3 months as we accumulate performance data — so sticking around is where the real value compounds.